The Rising Threat of Affiliate Fraud and How to Protect Your Business: Part 3 of 3
This is the 3rd in a series of 3 guest blogs from IPQS, the fraud prevention experts who help LinkTrust clients combat affiliate fraud and safeguard marketing budgets
Critical Components of Effective Affiliate and Ad Fraud Prevention
Organizations require effective fraud detection that is tailored to the unique world of affiliate and performance marketing. Solutions need a holistic view of the risk profile of traffic by analyzing IP addresses, devices, and identities, to accurately identify malicious activity.
Due to the integration with IPQS fraud prevention tools, LinkTrust clients benefit from this specialized fraud prevention without leaving the platform. Here are some of the important components that IPQS offers to beat affiliate fraud long term.
Proxy Detection
IPQS is renowned for its industry-leading proxy, VPN, and TOR detection and has a comprehensive blocklist of malicious IP addresses. Accurate proxy detection requires constantly updated intelligence as malicious IP addresses are ever-changing.
Device Fingerprinting
Devices stand in for people on the internet, so device fingerprinting is significant for identifying fraud. IPQS does this by analyzing over 300 characteristics related to software, hardware, and connection information to generate a device ID and a fraud score for each device.
Identity Verification
Identity information, including phone and email, is an essential aspect in differentiating good traffic from bad. IPQS email verification flags fake, stolen, and disposable email addresses, often used by malicious users. Its phone validation capabilities identify high-risk numbers and temporary SMS services.
Fresh Intelligence from Global Honeypot Network
Unlike other solutions that rely on months-old data, IPQS provides real-time updates to stay ahead of evolving attack patterns for optimal results. IPQS manages a vast global honeypot network to attract and analyze bad traffic. This identifies emerging fraud patterns and the latest risk signals to proactively protect businesses before they see novel attacks.
Conclusion
In conclusion, navigating the complex world of affiliate fraud is not simple. With attack methods continuously evolving and bad actors highly motivated by potential financial gains, the landscape will remain complex.
This is why LinkTrust integrated IPQS into its platform – to combat affiliate fraud effectively and safeguard marketing investments. IPQS has deep roots in the affiliate marketing industry, and innovative technology that is developed by ex-NSA engineers. This technology allows businesses to confidently invest in affiliate marketing activities, knowing they are working with legitimate partners and attracting high-quality traffic and new customers.
Schedule a demo to learn more about how the LinkTrust-IPQS integration can safeguard your business.